Jerry
Who said you have to like it?
George
Everybody likes pesto. You walk into a restaurant, that's all you hear - pesto, pesto, pesto.
Jerry
I don't like pesto.
George
Where was pesto 10 years ago?
Jerry
(Gesturing to a man) Look at that guy. (Elaine starts to look, but Jerry stops her) I'll bet you he's gettin' hair transplants. Any time you see a guy that age wearing a baseball cap, ten to one - plugs.