The Friars Club (a.k.a. The Gypsies) Season 7, Episode 18

Jerry

I'm nuts about her.

George

You think she could be an 'it'? Could she be an 'it'?

Jerry

She could be an 'it'.

George

(claps hands triumphantly) We might have an 'it'!

Jerry

She's got 'it' written all over her.