Elaine

The back? They never find anything in the back. If they had anything good in the back, they'd put it out in the front.

Jerry

Why don't they open up an entire store for the back? Call it, 'Just Back.' All back; No front. You walk in the front, you're immediately in the back. (Jerry picks up a tie display, and shakes it rhythmically from left to right.) Look, Elaine, tie carwash.

Customer

Oh, I just read that. That's terrific.

Jerry

(pointing to Elaine) Her father wrote that.

Customer

Alton Benes is your father?