George

Everybody likes pesto. You walk into a restaurant, that's all you hear - pesto, pesto, pesto.

Jerry

I don't like pesto.

George

Where was pesto 10 years ago?

Jerry

(Gesturing to a man) Look at that guy. (Elaine starts to look, but Jerry stops her) I'll bet you he's gettin' hair transplants. Any time you see a guy that age wearing a baseball cap, ten to one - plugs.

Elaine

(Elaine turns to look at the man, trying to make it sound like they aren't talking about him) The thing about that painting.. is with the colors and um.. (Turns back to Jerry) Oh yeah, plugola.