Kramer
You know I got a great idea for a cologne. The Beach. You spray it on and you smell like you just came home from the beach
Jerry
Hum, a cologne that smells like the beach. I can't believe I'm saying this, 'That's not a bad idea.'
Kramer
Tell me about it!
Jerry
Why don't you call Steve D'Jiff, he works in the marketing department at Calvin Klein. In fact he's a good friend of John Mollika and Richie also.
George
Well it's over. It's definitely over.