Steve

What about it?

Kramer

You know the way you smell when you first come home from the beach? Well, I want to make a cologne that captures the essence of that smell. Oh yeah.

Steve

That is the dumbest idea I have ever heard.

Kramer

Oh, wait, Did you here what I just said?

Steve

Do you think people are going to pay $80 a bottle to smell like dead fish and sea weed? That's why people take showers when the come home from the beach. It's an objectionable offensive odour.