Jerry

Why don't they open up an entire store for the back? Call it, 'Just Back.' All back; No front. You walk in the front, you're immediately in the back. (Jerry picks up a tie display, and shakes it rhythmically from left to right.) Look, Elaine, tie carwash.

Customer

Oh, I just read that. That's terrific.

Jerry

(pointing to Elaine) Her father wrote that.

Customer

Alton Benes is your father?

Elaine

Yeah.